The company opened its first department store under the name of Magazzini Bocconi in 1865, not far from the Milan Cathedrale, precisely in same the location as its flagship concept store today. Since its foundation, the company has been family-owned. In 1917, it was sold by company founder Bocconi to the Borletti family and renamed Rinascente. Subsequently, in 1972, the family Agnelli purchased the company.
In 2011, the historic company Rinascente with its 150-year old tradition was taken over by Central Group and under the strategic leadership of Vittorio Radice, it was developed into the successful, leading Italian luxury department store.
The Rinascente Group comprises 9 department stores in 8 cities and considers itself a collection of unique, iconic department stores that are deeply rooted in the history of the respective city and pass this authenticity on to their customers through a unique shopping experience.